💼AXIS360 Instrument

SalesAxis Selection Assessment

Sales-specific personality profiling grounded in decades of sales performance research

SalesAxis measures the specific personality dimensions decades of sales research have linked to quota attainment — achievement drive, resilience under rejection, and social boldness — producing a Sales DNA archetype and role-fit score calibrated specifically for commercial roles, not adapted from a general-purpose instrument.

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24
Items
~15 min
Completion time
Sales DNA
Archetype output
Decades
Of sales-validity research
What

What's included

✓24-item survey producing a Sales DNA archetype and full dimension breakdown
✓Grounded in Seligman's (1986) explanatory style and Churchill et al.'s (1985) sales performance meta-analysis
✓Sector benchmarks (BFSI, Pharma, FMCG) for accurate role-specific comparison
✓Negotiation Intelligence module with 16 style-combination content variants
✓30-60-90 day onboarding brief generated directly from the candidate's profile
Why

Why this matters

!
Generic personality assessments miss the specific traits that predict sales performance — resilience to rejection, achievement drive, and social boldness matter far more in quota-carrying roles than they do in most other jobs. Seligman's (1986) explanatory-style research on insurance sales agents remains one of the most cited findings in the entire sales-selection literature.
Ideal For
Sales hiring at any level — from field sales and account executives through sales leadership — where quota attainment depends on specific, measurable personality traits.
How

How it works

1
Candidate completes the 24-item SalesAxis survey
2
AXIS360 computes the Sales DNA archetype and sector-benchmarked scores
3
Report includes a ready-to-use 30-60-90 day onboarding brief

More sales & commercial and where they are used

SalesAxis 2.0 — Real Estate EditionReal Estate Sales Readiness ScreenerSales SJTPharma Medical Representative HiringBFSI Assessment SolutionBPO Volume Hiring SolutionSample reports for every assessment
Using results responsibly. Assessment results describe tendencies and preferences at the time of testing; they are one input to a decision, not a verdict. Use them alongside a structured interview, work samples and references, tell candidates how their results will be used, and avoid treating any single score as a pass or fail line unless it has been validated for that purpose in your own setting.

Frequently asked questions

How is this different from a general personality test used for sales hiring?
General instruments measure broad traits; SalesAxis measures the specific sub-traits (rejection resilience, achievement orientation, social boldness) that Seligman (1986) and subsequent sales research identified as uniquely predictive of quota attainment, not just general job performance.
Does this work across different sales models?
Sector benchmarks are available for BFSI, Pharma and FMCG specifically, since selling cycles and buyer relationships differ meaningfully across these; other sectors use the general sales norm.

Ready to try SalesAxis Selection Assessment?

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AXIS360 by NonVerbals Consulting · assess.nonverbals.com · nizam@nonverbals.com · +91 76767 09796